Global Markets | New Zealand Desk

Las Vegas: The Reinvention of the Strip

How Las Vegas survived the 2008 financial crisis and the pandemic by pivoting away from pure gambling to a holistic entertainment and sports destination.

The Sports Pivot

With the arrival of the Raiders and the Golden Knights, Vegas has successfully rebranded as a global sports hub, drastically altering the demographic of weekend visitors.

B2B Impact

This shift requires a new breed of gaming floor equipment. Slot manufacturers are designing cabinets that integrate live sports feeds and mobile sports betting wallets directly into the EGM ecosystem.